Tom Zawacki

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Tom Zawacki manages digital strategy and product innovation for Infogroup. He leads vision, planning, development, and execution of next level solutions that provide transformational results for the company’s client base.

Tom is an accomplished business leader, motivator and innovator with 25 years’ experience in digital marketing. Prior to Infogroup, Tom was Senior Vice President of Corporate Strategy/Innovation & Commercial operations for Rocket Fuel, Inc. During his time there, he led several business, innovation and client strategy teams and helped to secure multimillion dollar partnerships with Fortune 500 clients across key verticals such as CPG, Auto, Finance, Travel, and Technology. He also headed up an industry-first integration between Rocket Fuel artificial intelligence and IBM Watson. Previous to RockFuel, Tom was Senior Vice President of Programmatic Marketing at XPlusOne where he developed corporate brand positioning and market strategy for XPlusOne platform and attribution capabilities, and oversaw the start-up, management and growth of the company’s West coast operations. Prior to those positions, he founded Lemonade Inc., a social commerce company and G4 Consulting LLC, a strategic marketing firm focused on delivering innovative ideas to FORTUNE 1000 brands.

In 2015 Tom was named Strategic Partner of the Year by Mazda. He was named TIME Magazine/CNN Website of the Year in 2007, and 1998 Internet Marketer of the Year. Tom holds a BA in Anthropology from Princeton University.

Why Consumers Prefer Personalization

| Tom Zawacki

For years, marketers have debated the importance of personalized, people-based marketing as a means of communicating more effectively and efficiently with prospects and customers. Here is why consumers prefer a personalized experience.