Tim Parry
General merchant Macy’s says it will boost its ecommerce presence and add about 725 positions over the next two years to support its Macys.com and Bloomingdales.com websites. Macy’s aims to incorporate a multichannel strategy that will allow customers to shop seamlessly in stores, online and via mobile devices, the company said.
Musician’s Friend’s and L.L. Bean’s ecommerce sites were the apple of the 2010 MCM Awards judges’ eyes, and those merchants’ customers seem to agree. Both merchants finished in the top 10 in the sixth annual ForeSee Results E-Retail Satisfaction Index, which was released today.
After a few years of articles and conference sessions that predicted, “This is the Year of Mobile Commerce,” its evident m-commerce finally arrived in 2010.
Is the new Tracking Protection feature practical for the Internet Explorer 9 user, or a warning message sent by Microsoft to marketers with hopes they will respect consumers’ privacy? Amy Africa and Tom Funk share their answers with us.
Coated paper supplier NewPage announced Dec. 8 that it will close its Whiting, WI mill at the end of February 2011. The Whiting mill currently operates two paper machines, which produce approximately 250,000 tons annually of coated paper used by the publishing and printing industry, with a primary focus on mail-order catalog, magazine and retailer end uses.
Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “social nation,” as social software provider Mzinga’s chairman/CEO Barry Libert calls it, has meant damaged reputations for their brands.
Apparel cataloger/merchant J. Crew Group announced today that it will be acquired by funds affiliated with TPG Capital and Leonard Green & Partners for $43.50 per share in cash, or a total of nearly $3 billion. Shortly after the company announced the deal, several law firms issued statements indicating they are investigating the deal on behalf of J. Crew’s shareholders.
Baby products merchant One Step Ahead has carved out a solid business selling unique products, and guarantees its customers can shop with confidence in its e-commerce site. The judges of the 2010 MCM Awards clearly felt that confidence, and awarded OneStepAhead.com a Silver in the Children’s Products category.
More merchants are getting their feet wet with mcommerce, but how well are they doing with the channel? The E-tailing Group’s First Annual Mobile Commerce Mystery Shopping Study, conducted in the third quarter, shows that merchants are doing some things right with mobile
At the Mobile Shopping Summit in New York in October, John Tighe, director of ecommerce at Journeys parent company Genesco Retail, talked about the integration of m-commerce across all channels. Here are some of the lessons Tighe said he’s learned along the way.