Live From IRWD: Video Helps Onlineshoes.com Convert Customers
Product marketing manager Jimmy Healey said the company has seen higher conversion rates – 45% higher than the site’s average – by customers who watched video.
Tim Parry
Live from IRWD: Best Buy Finds Its Way Back to SEO
Electronics retailer Best Buy put a lot of bells and whistles into its Website in an effort to provide what it considered the ultimate customer experience.
Q&A With Eugene Raitt: Times Change, And So Will DMA
New DMA chairman Eugene R. Raitt pledged increased transparency on issues such as membership numbers, financials and event attendance figures at the Oct. 18 board meeting. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what’s going on with the search for a new president/CEO, what DMA will do to restore faith among its members, and whether catalogers are still important to the association.
Macy’s Looking for the Sweetest Tweet
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Cleaning up b-to-b files
Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if
Gifts Universe Going Down
THE GIFTS AND COLLECTIBLES MARKET LOST ABOUT 400,000 ACTIVE NAMES in the third quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
Sheplers Names Bob Myers CEO
Western apparel merchant Sheplers has named QVC executive Bob Myers as its new CEO. Myers is the permanent replacement for Mark Syrstad, who left the company in September.
Nancy Kerrigan to Endorse Oriental Trading
Oriental Trading Co. has entered into an endorsement agreement with former U.S. figure skating champion Nancy Kerrigan for 2010. Kerrigan is the multichannel gifts and novelties merchant’s first-ever celebrity endorser.
Pure Play Sees Value of Direct Mail
XSportsProtective.com has been an online seller of action sports equipment since president Jim Bartlett founded the company in November 2005. But if the ROI on its two holiday season postcard mailing campaigns are as good as he thinks, Bartlett says he may go multichannel.
Greco Out at DMA
The Direct Marketing Association announced today that they will begin a search for a new president/CEO to replace John A. Greco, Jr., who has resigned his role effective today. The DMA did not give a reason for Greco’s resignation.