Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media
Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs. Is
Tim Parry
Market snapshot: Pet Owners Keep Shopping
The Pet Supplies Catalog Market Gained About 100,000 Active Names in the fourth quarter of 2008, according to New York-based list brokerages services
Social Media for Service?
Many online merchants are using social media networks to build their brand, find new customers, and to a lesser extent, sell goods. But can you social media for customer service?
Moosejaw Mountaineering Launches Summer Gear Catalog
Gear and outerwear merchant Moosejaw Mountaineering has launched its first catalog to focus completely on backpacking and climbing gear.
10 Tips for Recession-era Success
So how can a multichannel retailer survive the recession? Ken Lane, president of consultancy group Hathaway and Lane, offered up 10 marketing tips for tight times in his May 4 ACCM session in New Orleans.
Live From ACCM: Recession Smacks the Co-ops
New Orleans
Former Vermont Teddy Bear CEO Buys Cycling Catalog
Elisabeth Robert, former president/CEO of the Vermont Teddy Bear Co., is getting into cycling. Robert announced April 30 that she has acquired a majority interest in sports and apparel merchant Terry Precision Cycling.
No More Direct For Wearguard-Crest
Food Service and Facilities Management Giant Aramark Corp. will stop selling its WearGuard-Crest work apparel and accessories brand in its catalog and
Names Leaving the Home Market
The home products catalog market lost 600,000 active names in the fourth quarter of 2008, according to New York-based list brokerage services firm ParadyszMatera.