Build and Nurture Your Opt-in House Prospect List
Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.
Tim Parry
Home Depot Tests Home Decorators Store-within-a-Store
The Home Depot will test a store-within-a-store concept with its Home Decorators Collection catalog.
Live from Catalog on the Road: Be Hesitant in 2007
Cambridge, MA–During his 30 years in the list industry, Millard Group president Ben Perez has approached the catalog market with a glass-half-full attitude.
Live from Catalog on the Road: The Good, the Bad, and the Oversize Tops
Cambridge, MA–Apparel cataloger/retailer Urban Outfitters went with the trends last year: It replaced the flared bottoms and tight tops it had been offering young women with
Penney Signs with the Polo Team
Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.
Firebox.com heats up stateside
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar
L.L. Bean leaning toward Canada
In continuing its international expansion plans, L.L. Bean has its sights set north of the border. Zane Shatzer, general manager of international new
Adding a persona touch
Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even
Firebox Launches in U.S. with Assist from Blogs
When London-based gadgets and gizmos merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar splash.
L.L. Bean Leaning Toward Canada
In continuing its international expansion plans, apparel, sporting gear, and home goods cataloger L.L. Bean has its sights set north of the border.