Survey: Direct Marketing Job Outlook Softens
The slowdown in the economy is apparently beginning to affect hiring plans for direct marketers, according to a quarterly survey from Owatonna, MN-based Bernhart Associates Executive Search
Tim Parry
Clapper Databases, the Metaverse, and the Future of Direct Marketing
Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic
Six Steps for Reactivating Your B-to-B Names
Targeting inactive customers is the business-to-business mailer
WHERE ARE THEY NOW?
Then: Elk Grove Village, IL-based entertainment cataloger Critics’ Choice Video spun off The Movie Book in September 1991. The 76-page catalog, which
Is infoUSA taking over the world?
InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced
List Providers Just as Liable for Deceptive Marketing
Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
Time for a change?
If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for
The SEM reviews are in
For many marketers, their Website is their baby, an entity that started small and that they’ve nurtured through rapid growth and changing times. For these
InfoUSA Shareholders Retain Board of Directors
Shareholders of Omaha-based database conglomerate InfoUSA voted to retain its current board of directors, including founder/chairman Vin Gupta, the company announced on Friday. If the independent inspectors of election confirm the preliminary results, then Gupta, George Haddix, and Vasant Raval will remain on the board until the next shareholder election, in 2009.
Lenser: Drop Your Bottom 20%
If you ask John Lenser, the old adage “You can lead a horse to water, but you can’t make him drink” applies directly to the unique names you are prospecting to. You can mail to every name you rent, but some of those prospects will never respond.