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On the front end, personalizing products is a great idea that can give you a distinctive edge over your competitors. On the back end, however, offering
Tim Parry
The book closes on A Common Reader
What killed A Common Reader? Was it simply management issues? Or can the death be pinned on category killer Amazon.com? The sudden January shutdown of
Case Study: Marketsmith Helps Tumi Determine Core Customer
To determine your core customers, make a point of consolidating your consumer information from multiple sources into one database, advised Marketsmith president/CEO Monica Smith during a session at last week
Truth, Justice, and the American tween
Apparel retail chain Justice, which caters to preteen girls, is launching a print catalog scheduled to mail in late July, just in time for the back-to-school
Live from DM Co-op: DMA’s Greco on the New “Three R’s”
White Plains, NY–Technology has given direct marketers more ways of getting their messages to the masses than ever before, but consumers also have more ways to turn off those lines of communication, Direct Marketing Association president John Greco said in his April 27 keynote speech
Reader’s Digest American Made: Not for Patriots Only
Every now and then, a catalog marketer will try to buck the conventional wisdom
Positive Thinking Will Restore Trust in the Direct Marketing Industry
Trust within the direct marketing industry will be restored once those within the industry treat it with a more positive focus: That was the message behind Susan McNamara
Think Like a Consumer to Protect the List Industry
Chicca D’Agostino, president of Hackensack, NJ-based list management firm Focus USA, says that list owners and professionals need to be more cautious before accepting work from direct marketers. In addition to helping direct marketers find the right people to send offers to, list brokers and managers should also look out for signs of trouble.
Process, Procedures, and Compliance: A Five-Step Program
To help list owners, renters, brokers, and managers avoid running foul of the Federal Trade, Stacey Girt, senior vice president at Newtown, PA-based services provider MKTG Services, offered a five-step program designed to promote proper process, procedures and compliance.