Many happy returns?
Consumers are not only getting comfortable with the task of e-tailing, they are happier and more willing to return items purchased online, according to
Tim Parry
Erwin: ClarityBlue Deal Will Advance Experian’s Offerings
The acquisition of marketing database solutions provider ClarityBlue by information solutions company Experian will allow it to obtain consumer information in more high-tech fashions and to get databases up and running in less time, says Rick Erwin, Experian
Federated to Invest $130 Million in Its Direct Business
Federated Department Stores plans to invest about $130 million in capital during the next two years to accelerate the growth of its direct-to-consumer channels.
Consumers Want Privacy—and No Questions About Weight—from Loyalty Programs
Consumers state they are willing to share only a small portion of the personal information that retailers need to develop traditional loyalty programs, according to a report released by the National Retail Federation last week. But at least one loyalty marketing guru thinks the results can be thrown out the window.
Live from NRF: Retail Beats 2005 Expectations, Looks at 2006 Slowdown
New York–The National Retail Federation (NRF) said the retail industry saw better-than-expected sales for both the year 2005 and the 2005 holiday season. But it sees a slowdown for retail in 2006.
Live from NRF: Online Retailing Out, Multichannel Retailing In
New York–The gravestone on the fourth slide of Forrester Research vice president Carrie Johnson’s presentation at the National Retail Federation’s annual convention Monday was the proverbial picture that said 1,000 words. Online Retailing, it declared, is dead. Long live Multichannel Retailing.
Leon Henry Reflects on 50 Years of Insert Media
A lot has changed in the marketing industry since Leon Henry started his business in 1956, especially the acceptance of insert media as a form of marketing. But 50 years on, Henry, founder/president of the Hartsdale, NY-based list firm that bears his name, says he doesn’t know the tactic’s future.
Looking for Trigger-Event Shoppers? Try New Credit-Card Owners
Recency/frequency/monetary value (RFM) models, a building block of direct marketing, work because shoppers who have bought recently or frequently are more likely than others to buy again in the near future. At least two industry experts believe you can use data about newly issued credit cards for the same reason.
Study: Simpler Online Returns Make Happier Customers
Online retailers need to view returns as a key component of consumer marketing rather than as an annoying disturbance in the supply chain.
Room for Improvement in Online Customer Satisfaction
Online sales during the holiday rose nearly 25%, according to estimates, but consumer satisfaction hasn