Tim Parry
The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.
At the heart of the solution is a completely redesigned TractorSupply.com, which provides optimal viewing across all devices, easier integration with social media pages, and a simplified check-out process. Behind the scenes, the company migrated the entire platform to a new IBM Cloud for greater overall business performance.
Global consumer products manufacturer Newell Rubbermaid grows its global ecommerce presence by focusing on areas is already doing business, and matching that up with where ecommerce is either already big or is emerging quite a bit. In this video, Newell Rubbermaid Vice President of Global Ecommerce Jeremy Liebowitz gives us a look at the company’s cross-border strategy.
Retailers throw out the term omnichannel like every merchant is offering their customers the ability to buy online and pick up in store. But truth be told,that’s a big part of the reason you’re seeing a slowdown of omnichannel roll-outs. Here’s why omnichannel tends to fail at the store level.
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And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.
It seems like if you want to build your cross-border ecommerce strategy into China, it comes down to 5 M-words or phrases. In no particular order, they are…
Even if you are not trying to sell your inventory internationally, chance are, more than 10% of your ecommerce site traffic – and more than 7% of your ecommerce sales – is cross-border. Imagine how much higher those numbers would be if you put a cross-border ecommerce strategy in place?
Prime Day was a success for Amazon, says Amazon. 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots were sold on Amazon on Prime Day, compared to 1 the previous Wednesday. That’s an increase of 14,000%. Time to break out the confetti cannons.
Forrester Research’s Zia Daniell Wigder, Gilt’s Oksana Voronenko, and Alibaba’s Jim Tobyne will keynote Multichannel Merchant’s Growing Global conference July 21-22 at the Loews Hollywood Hotel in Hollywood, CA.