CASL vs. CAN-SPAM | A Tale of the Tape
Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.
Tim Parry
How SmartFurniture Wins With Personalization
Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.
SHOP.CA Scales Video Production for 100,000 Products
Canadian online marketplace increases customer engagement and social sharing through automated video solution.
Understanding the Canadian Anti-Spam Law (CASL)
Check out this video from Montréal-based email marketing firm CakeMail to see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.
Please Welcome Mike O’Brien to the Multichannel Merchant Team
Mike O’Brien has joined Multichannel Merchant as Senior Editor, and will head up our Operations and Fulfillment team. Please reach out to Mike with your O+F tips and article ideas, and let him know if you are interested in contributing O+F content to MultichannelMerchant.com.
Why Customer Service and Distribution Go Hand-in-Hand
While marketing and customer service clearly go hand-in-hand, the bridge between the contact center and order fulfillment can sometimes go ignored. In this video, S&S Worldwide Director of Distribution Mark Desrosiers talks about how he interacts with the customer service team to help ensure the best overall customer experience.
Target to Test Same-Day Delivery
Target will test same-day delivery next month in three markets, the discount department store merchant said May 21 during its first-quarter earnings call.
The Robots are Coming! The Robots are Coming!
Amazon will increase the number of robot workers in its fulfillment centers from 1,000 to 10,000. Here’s more on Amazon’s increased use of Kiva Systems’ technology, and what it will mean for its human workforce.
Why Target Faces an Uphill Battle in Canada
If you follow the story of Target’s big launch into Canada, you’ll get a lesson in how to do business north of the border – whether you are targeting (no pun intended) an online or bricks-and-mortar customer.
Looking for Global Ecommerce Help?
MCM Outlook 2014 survey results show that almost 10% of online orders placed with U.S.-based merchants are being shipped to International destinations. But the MCM Outlook 2014 survey results also … Continue Reading →