In setting your 2023 marketing budget, know your CFO understands the power of leveraging digitization to create business value. In fact, “driving value through tech-based innovation” ranks among CFOs’ top areas of focus, says Deloitte. A CFO shares three things he expects from his CMO partner and needs to make decisions.
Travis Adlman is CFO at Blueshift. He was previously CFO at LoanSnap, NodeSource (acquired by i2), FusionOps (now Aera Technologies) and AnchorFree (acquired by WndrCo). Adlman also served as VP Finance at Walmart and Kosmix (acquired by Walmart to become @WalmartLabs).