If you take a step back and remove your retail or trading or marketing or technology hat for a moment, doesn’t it seem ludicrous we spend so much time trying to control what consumers see in ecommerce search? The idea of giving up control is not one that’s often considered, yet this could in fact be the key to better performance.
Twan is a serial entrepreneur and executive leader whose experience is focused on innovation. He has led and exited two previous tech startups whose products are still very much alive for the acquiring companies today. In 2014, Twan won the prestigious Risk Magazine Innovation of the Year award for his work relating to a web platform product. He holds a PhD in Operational Research.