Flexible returns policies increase customer confidence, especially for ecommerce purchases, which is why savvy marketers dedicate themselves to ensuring an easy process. However, this frictionless approach also opens the door to those looking to exploit it. Here’s how to deal with ecommerce return fraud this holiday season.
Yohanna Andom is a Senior Product Marketer at Forter, where she focuses on multiple product areas and competitive research. Prior to joining Forter, she worked as a product marketer for global players in the software, adtech and networking industries.