The one thing brands can control is their online sales channel. From checkout to last mile delivery, DTC brands can ensure a seamless ecommerce experience. With the majority of Q4 and holiday shopping expected to shift online, brands must have their entire ecommerce channel prepared for an optimal customer experience.
Although some shoppers are looking forward to returning to stores, others will be more inclined to continue to shop from the safety of their home. The shift to ecommerce caused by COVID-19 will linger well after social distancing policies are lifted. But behavior varies from shopper to shopper and between categories.
Supply chain issues related to COVID-19 are causing lots of problems for retailers who are still tasked with fulfilling orders on a timely basis. This means looking into nontraditional fulfillment methods that provide flexible and cost-effective solutions. Popup fulfillment centers are one viable solution to address these challenges.