Marketing

From email marketing strategies to UGC, social media, martech, AI and ML, Multichannel Merchant brings you the latest in marketing news, trends and insightful content to help you effectively reach and engage with your customers.

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The digital landscape has experienced a seismic shift with the recent sunset of Google Universal
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Marketing Buzz

UPS Capital, the financial services and insurance arm of the major carrier, has introduced an AI-powered solution to combat the scourge of porch piracy by creating a score indicating the likelihood of a package being stolen from an address, so it can be diverted to a safer pickup or
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Generative AI Data Privacy Risks Need to be Weighed, Experts Say  
While generative AI is unquestionably a transformative technology being applied virtually
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FTC Suggests Possible Amazon Breakup in Antitrust Lawsuit  
The Federal Trade Commission and 17 state attorneys general filed a
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Growing Importance of Returns Highlighted in New Consumer Study From Ryder  
A new study from Ryder System Inc., recommends that retailers pay
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