Having a healthy fan base on Facebook? High Five. But how many of these followers are real and paying customers. So if you want to grow your customers then you have got to get them engaged. And one of the best ways of doing this is email marketing through Facebook. Facebook is one of the best channels even today to grow your email list.
With this you will not just get engagement but even a cost effective way of easily driving people towards your offers. It helps in turning your casual customers into loyal subscribers, eventually paying customers. Use the following strategies to boost up your email list building and taking your relationship with your marketers to the next level.
Creating A lead Generation Facebook Ad: One of the fastest way of generating leads from your social media platforms is by spending a less amount of money on advertising. In terms of Facebook ads, you will be able to target your exact demographic and if your message turns to be right you begin to see dramatic results in terms of generating leads. Of course throwing up a Facebook ad and expecting people to click is not an easy job. You will have to carefully optimize your ad, your copy and images in order to convert them into email leads. For lead Generation campaign this means you are offering them something useful for free in exchange of their email addresses.
To create a Facebook ad, first begin by finding who your target audience are. You can do this by going to the ads manager from the sidebar, and then clicking on tools going to the audience insights. You can then begin adding the countries, interests and age finding right people for your ads. We will here recommend you by limiting your audiences to a single interests, targeting people making the results simple later.
Next use power editor to create a tiered ad campaign on Facebook. Once your ad is created, have a low budget set as a part of your testing process and then give it a try. Give each ad atleast 48 hours to run before you begin analysing the results. You can then start to tweak your ad campaigns, and you should be running an effective lead generation within no time.
Adding a call to action button to your social media profiles: This might sound to be simple but yes one of the most effective ways to build your email list. While you are busy growing your social media audiences, why not try growing your email lists. If you don’t have a call to action button included in your social media profiles, then you are hugely missing out an opportunity of grabbing new subscribers or converting these followers into social media subscribers. I believe social media profile should be able to explain who you can help, what you do and include a call to action button. This is where your landing page comes in handy, as it’s good to send people towards the landing page of your website where they have only one choice of signing up for a freebie.
Hosting a Facebook Contest: Want to grow your email list faster. Hosting a contest or give away’s is one of the most effective way of creating a buzz around your business. In order to get better results, have a contest been hosted with a short entry and valuable price. You have to give away your followers something that they are looking out for. Have your followers to enter their email addresses when signing up for a contest. Be sure that they receive your newsletters when they enter so that they don’t get surprised when they begin getting emails from you. Contest Creation Tools like Heyo and Contest Domination make the entire process of creating contests on Facebook a snap. Once your contests is ready, promote it for social media and blog. Remember more traffic means more signups.
Adding a sign up Form to Facebook: This is another way of getting noticed on Facebook. Take advantage of tabs bar, dedicating a separate section to your email sign up page. All you will need to do here is to click on the icon and they are then sent to your sign up or landing page. Use images that will help you capture the attention of your marketing audience making sure they are relevant to your plan. Tell them what they can expect when they have a signup, making a call to action stand out. Below is the best example of how you can add a sign up page form page on Facebook.
Build Your Email List Using Sweepstakes: Sweepstakes are another best ways of increasing engagement on Facebook and to build your email list. Using Facebook you can promote your sweepstakes with an enter to win message, that generally requires users to optin for your email marketing services using a smart capture sign up form on Facebook. The information you collect will automatically populate the exact email list in order to randomly select the winners. Talk about multi-tasking and social pages that will help in driving consumer participation increasing the email subscribers.
Adding Content Upgrades to blog posts and then promoting them through Facebook: Here is one successful and simple formula we would recommend before starting a successful business online.
- Growing your traffic
- Using Your traffic to grow your marketing audiences
- Selling your products and services to your marketing audience.
The best thing you can do to start is to consistently share your content on Facebook. You will have to use blog posts with content upgrades or landing pages offering freebies in exchange of their email addresses. Then create a vertical Facebook image in order to let your audiences know what your post is all about, including an image and mentioning a freebie where ever possible.
Having a continued growth of your email subscribers list plays a vital role in the success and development of your business. The above mentioned tips in this article will help you reach out to people who already follow you on social media increasing the rate of new subscriptions. So what do you think? How will you use social media to build your email list for a long term? Share your thoughts and questions in the comments section below.
Michael is the Marketing Manager at Ampliz