Multichannel Merchant's Best of 2013 - Page 13 of 13

December

Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2013

This gets tougher every year. Why? Because, as anyone reading Multichannel Merchant knows, not only has the surging dominance of online catalogs forced printed catalogs to adopt order stimulators such as free shipping, but recognition of immediate competition has forced every alert cataloger to emphasize benefits over uncooked product elements.

Amazon Prime Air: Delivery By Drones

Amazon is hoping that, by 2015, it will be able to deliver orders via drones. Yes, drones. Jeff Bezos showed the technology off to CBS correspondent during an episode of 60 Minutes that aired the night before Cyber Monday. Whether or not it happens, it’s safe to say Amazon got a lot of free press hours before the biggest online shopping day of the year.

The Top 10 Stupid Gifts of 2013

Bacon scarves, butt towels, and a Santa-kini? They’re just a few of the outrageous gifts that made this year’s 7th annual list of the Top 10 Most Stupid Gifts of year, compiled by online retailer Stupid.com.

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