International gift basket seller GiftBasketsOverseas.com announced the launch of its webpage in Chinese http://www.giftbaskets.com.cn, along with its mobile device counterpart http://m.giftbaskets.com.cn.
Global customers are increasingly using mobile devices to research and buy. Launching localized mobile-first experiences in international markets is good business, but it’s not without its challenges. Here are a few to consider.
Despite a backlash against Thanksgiving Day sales events in brick and mortar stores, U.S. consumers have made it their third biggest ecommerce shopping day. Which day of the year is the top ecommerce day in the U.S.? You’ll be surprised…
What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.
While consumers may wince at earlier-than-ever Christmas displays in department stores–or rejoice the highly anticipated holiday-themed drinks– the holiday season sneaks up earlier every year.
Ecommerce sales continue to grow, generating over $300 billion in the U.S. alone this year. Yet ecommerce still remains a small percent of overall retail sales at approx. 10%. So what can multichannel and ecommerce retailers do to increase their online sales?
By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.
Singles Day 2015 recently came and went, and more than a few Western retailers are surely envious at how Chinese companies fared during the November 11 sales event. The shopping holiday isn’t just for Chinese companies anymore. Savvy Western brands are getting wise, and getting a piece of the action.
The big holidays are just around the corner for us. It’s that time of year that those who work in online retail and ecommerce management both love and hate in equal measure, but when you get it right, it’s hands-down the most rewarding and lucrative time of the year.
The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?