Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.
The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.
Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.
Taigan has launched a strategic partnership with Latin American shopping site, YuuJuu. This allows Taigan to expand its audience to the Latin American market and YuuJuu to provide highly sought after American products to its clientele.
CardinalCommerce and Bitnet have joined forces to make immediately available the ability for merchants to accept online payments using Bitcoin.
As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.
Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.
Amazon announced it would shutter its Webstore in July 2016. Amazon Webstore, geared towards small business e-retailers, was launched in May 2010. See what this will mean for retailers using the Amazon Webstore platform.
Best Buy Canada announced it is consolidating both Best Buy and Future Shop stores and websites, with plans to build a multichannel customer experience. See what plans they have in place.