Marketers Say They Don’t Collect Enough Customer Data
Annual Infogroup survey of DMA conference attendees shows data-related investment will continue to increase in 2015, but brands still struggling to build complete customer profiles.
Ecommerce
3 Payments Trends to Watch in 2015
The payments space is becoming increasingly crowded. To help sort through the changes taking place in the payments landscape, here are a few trends to watch for in the year ahead.
The Mobile First Era
Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.
Coach Re-launches Website for International Expansion
Coach re-launches its website for omnichannel transformation and global expansion. See what else Coach has planned.
6 Tips to Designing the Mobile Shopping App of Tomorrow
With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.
Consumers in Africa Embracing Ecommerce
The rise of ecommerce on the African continent is changing the face of the traditional consumer, and brands need to adapt their business models and strategies in order to remain relevant among consumers and avoid a drop in market share.
Mobile Shift Continues in the UK
Are you selling cross-border to the UK? Then you better make sure your ecommerce site is ready for the mobile shopper. Here’s a look at how mobile commerce is growing across the pond.
As the Dollar Rises, These are the 5 Best Cross-border Markets
Online retailers who sell globally are not unfamiliar with currency fluctuations. Yet the U.S. dollar has been going strong since last summer, and this scenario isn’t likely to change anytime soon. Here are five markets worth paying attention to while the dollar is hot.
Bergdorf Goodman Goes International with Borderfree
Luxury retailer Bergdorf Goodman announced that it has partnered with Borderfree to open its website and sell to international shoppers with BFX, Borderfree’s new global ecommerce platform for retailers.
Everything You Need to Know About Mobile Ads
Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.