Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.
Pass the turkey and leave me alone while I find a deal: Mobile commerce sales accounted for 32.3% of all online sales, an increase of 25.4% year-over-year, on Thanksgiving Day, according to the IBM Digital Analytics Benchmark.
The same technology that helped converge inventory levels has evolved and is now actually able to automate inventory management and fulfillment. By removing reliance on employees to track inventory, this makes mistakes less likely and allows order fulfillment from any location to orders on any channel. Thus omnichannel fulfillment is enabled, providing higher service levels to customers, more streamlined inventory management for retailers, and less stock tied up in expensive warehouses. Many retailers find that they are able to eliminate warehouses entirely and have retail locations function as mini-distribution centers.
Who will win the social match this year? Black Friday or Cyber Monday? This infographic takes a look at how many people are socializing on Twitter about Black Friday and Cyber Monday.
Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.
While U.S. consumers are gearing up for holiday shopping to begin this week, the international holiday shopping season kicked off on Oct. 6, according to data from Borderfree. Here’s why Borderfree says Asia has emerged as a priority region for U.S. e-retailers this holiday season.
Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.
You spent a lot of time getting your inventory plan and promotional plan ready for Cyber Weekend… but are you ready for the mobile shopper? In this video, ChannelAdvisor founder and CEO Scot Wingo talks about the spike he’s expecting in mobile usage this cyber weekend.
Consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers, according to new research from Accenture and hybris software, an SAP company. And B2B suppliers are responding by expanding their ecommerce platforms and overall omnichannel capabilities.
Omnichannel continues to be the buzzword on the lips of marketers this holiday season. Consumers are expecting a seamless experience across multiple devices. See what plans marketers have this season.