![](https://multichannelmerchant.com/wp-content/uploads/2021/10/stockholm-syndrome-illustration-feature-300x159.jpg)
How to Snap Out of Amazon “Stockholm Syndrome”
Stockholm Syndrome is what happens when stressed-out captives sometimes end up copying and relating to their captors. In a similar fashion, are we seeing something like an “Amazon Stockholm Syndrome” for retailers and consumer product brands? Is Amazon, by dint of its major influence, forcing others to copy them?