Ecommerce

Cracking the QR code

| MCM staff

We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional

Survey: Daily Deal Sites Can Help Build New Business

| Tim Parry

Daily deal sites from Groupon to LivingSocial to Gilt are part of a major etailing trend. Consumers make their way to flash sales sites with hopes of finding major markdowns on items they either need, or pull the trigger because they’re getting a bargain. But does partnering with these daily deal sites make sense for merchants? According to a recent survey by ForeSee Results, it does, but it doesn’t help with customer loyalty.

Video: Shopatron Head Favors Online Sales Tax Collection

| MCM staff

Earlier this month, Ed Stevens, founder/CEO of order management system provider Shopatron, came out in favor of AB 155. We caught up with Stevens at IRCE 2010 in San Diego on June 15. In the following video, Stevens explains why he believes out of state merchants need to ante up to help California, and why he thinks other states need to pass the same type of legislation.

Pay Attention to the Item Detail Page

| Ian MacDonald

Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors

Traffic Driver: L.L. Bean

| MCM staff

SILVER: Catalog Channel L.L. Bean, Holiday Web 2010 You might think that a venerable, old-school brand like L.L. Bean would be a laggard when it comes

1 … 338 339 340 341 342 … 385