Don’t Neglect Your View Cart Page

| Ian MacDonald

Think of your view cart page as a merchandising and sales opportunity, rather then just a utility page that lists out items. Does your view cart simply summarize the contents of the basket with a link to

Whitepaper: Tablets Leading to Mcommerce Revolution

| MCM staff

Tablets are better positioned than smartphones to deliver a positive mobile browse and shop experience, according to a whitepaper released today by The E-tailing Group and sponsored by iPad shopping app developer Coffee Table. Here’s what 996 surveyed consumers told The E-tailing Group’s Lauren Freedman.