Use Unique Codes to Bridge Channels
If I could click my heels together and give every merchant in the world one capability, it would be unique codes, used today primarily for coupons
Ecommerce
Staffers Star in Lion Brand Yarn Podcasts
Since it sells yarn through big box stores such as Walmart and Michaels, Lion Brand Yarn was afraid its customers had a misconception that it was a large, faceless corporation. Now thanks to social media efforts, its customers know all about Lion Brand Yarn employees Liz Shaw and Zontee Hou.
Fruitful Spring for Nature Hills Nursery
The red-hot
Live From Internet Retailer: Traditional Catalog Model Shifting For CWDKids
Do catalogers still have a future if customers continue to shift their focus to other channels?
Live From Internet Retailer: Take the Good Customer Reviews With the Bad
Getting negative customer reviews? Don’t sweat them
Optimizing Site Conversion: Real-time Monitoring and Abandonment Follow-up
Conversion is one of the most critical metrics for understanding Website performance