Ken Burke

A Critical Look at Ecommerce Ratings and Reviews

| Ken Burke

One of the best ways to improve your own ratings and reviews is to evaluate and emulate what the leaders are doing. This article examines several of the best techniques being used today and describes how you can benefit by implementing similar methods.

3 Last-Minute Tips to Boost Holiday Sales

| Ken Burke

Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to help shoppers across the finish line.

Websites get ready

| Ken Burke

It’s almost here, the season that consumer merchants and gift marketers wait all year for. So is your site up to snuff for the holidays? To get the most