Ecommerce
SEO tactics to avoid
You know there are search engine optimization tactics you should steer clear of. But which are the worst of the worst? The list of SEO tactics to avoid
Website Critique: KayakProShop.com
KayakProShop.com sells everything you need to enjoy kayaking, from paddles and boats to apparel and fishing gear. Critiquers Amy Africa, president of
Powell’s Shares Some Social Media Strategies
What has online bookseller Powell
Moosejaw Mountaineering Shares Its Digital Catalog Experience
Considering a digital edition of your catalog? Moosejaw Mountaineering took the plunge into digital catalogs nearly two years ago
How to Create an Online Emotional Connection
Why has there been such disconnect between in-store and online retail experiences, given all the technology advancements in the past few years?
PoolDawg’s Blogs: Not Just All Talk
Pool sharks have plenty of places to buy billiards cues and accessories online. But PoolDawg.com discovered it could differentiate itself from the pack with effective use of social media
I-merchants Focusing More on Customer Retention, Tightening Belts
The economy is forcing online retailers to change their marketing tactics in order to acquire and retain customers, according to findings from The State of Retailing Online 2009, the 12th annual Shop.org study conducted by Forrester Research.
Five Steps for Social Media Success
So you followed all of the rules and established your brand presence on all of the biggest social media networks
The top online faux pas
Make no mistake, Web marketing is, well, a tangled web. Designing a site that serves business needs and customer needs, and converts and drives, revenue