Give site visitors a why-to-buy
Why should someone purchase from you and not one of your competitors? An effective Website provides more than a call to action; it offers visitors persuasive
Ecommerce
Live From the Lenser Summit: A Few Bytes on Blogging
Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?
Live From the Lenser Summit: Is Your Site Index Working?
You could have an e-commerce site with more than 100,000 items on it. But if your index isn’t working, you could become the great unknown in cyberspace.
Live From NEMOA: The Case for SEO
Search engine optimization — the practice of strategically placing keywords throughout your copy so that your Website ranks higher in organic searches for those particular keywords
Survey: M-Commerce Growing in the U.S.
Commerce over mobile devices such as cell phones is accelerating in the U.S., according to data released earlier this month by Nielsen Mobile.
Live From DMDNY: Keep Your Brand Upbeat
New York–
Live from Internet Retailer: Use Video Right and Become a Web Star
An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won
Live from Internet Retailer: J.C. Penney’s Website Insight
Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online
Live from Internet Retailer: Don’t Be A Social Outcast
If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity