Sure Fit launches Spanish-language consumer Website
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.
Ecommerce
Sure Fit Starts Hispanic Site
Slipcovers manufacturer/marketer Sure Fit on Nov. 15 announced it has launched a Spanish-language Website.
Survey Says: Ready For The Social Researcher?
According to the “Social Shopping Study 2007” recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents were identified as “Social Researchers.” These consumers actively seek out and read customer reviews prior to making a purchase decision always or most of the time.
Jupiter Report: Holiday 2007 Online Sales to Surpass $39 Million
Online retail sales for holiday 2007 will increase by 20% over 2006, surpassing $39 billion, according to Jupiter Research. This is higher than the projected overall online sales growth of 19% for 2007.
Multichannel Strategies for Cyber Mondays
Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as
1-800-Flowers.com Increases Revenue, Improves Loss
First-quarter revenue for 1-800-Flowers.com rose 6.3%, to $145.8 million, up from $137.1 million after the first quarter in 2006. For the period ended Sept. 30, the gifts, toys, and home d?cor merchant saw its net loss improve 22% to $5.8 million
Dessert Alert! Launches Sweets Site
Cybersnackers beware: A new online source of decadent desserts is just a click away.
Three analytics you’ll meet in 2.0
Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like
Turbocharge your e-mail campaign
Online customers are constantly leaving behind clues about themselves. It’s up to marketers to put these clues together and use the information to better target customers and improve the effectiveness of e-mail campaigns. Behavioral data can help you do that.Behavioral data is usually a result of actions customers have taken–or not taken–when interacting with your brand through one of its channels. The challenge is turning that information into a true understanding of what your customers need and want. This allows you to send more timely and relevant messages to your existing database, as well as target prospects with the same characteristics.For this special report from Multichannel Merchant, we spoke with several experts to find out how to use behavioral data successfully. Perhaps the most compelling reason to embrace the concept: A study by JupiterResearch revealed that only 13% of marketers are using targeted e-mail campaigns based on a customer’s purchase history or click-stream activity. So any marketer who does take the time to decipher clues and send out targeted e-mails is more likely than the competition to solve the mystery of what customers want-and land the sale.
Taking SEM to the Next Level
Search engine marketing continues to become more and more sophisticated–maturing rapidly to keep up with industry growth.