Keeping your eye on the 2.0 user
An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires
Ecommerce
D. Porthault Enters Cyberspace
Armed with a new CEO, luxury linens merchant D. Porthault is poised to enter the world of e-commerce.
Shari’s Berries Owner Launches Anew
Shari Fitzpatrick’s empire of chocolate-covered berries has grown. Sort of. Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari’s Berries in 1989, launched another online store, the Berry Factory, in November.
To Win Online Holiday Shoppers, Emphasize Convenience
Convenience, not price, is a key driver of online holiday shoppers this season, according to marketing and research firm Questus. As we get closer to Christmas, then, you may be able to pick up additional sales
Targets near and far
When travel accessories merchant Magellan’s sends out a catalog, the company is not always hoping for a mail order sale. The Santa Barbara, CA-based multichannel
Web 2.0: What It Really Means to You
Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well. With Web 2.0 technologies
NEW WEB CATALOGS
ShopDelawareNorth.com The name Delaware North Cos. may not ring a bell, but chances are you’ve patronized one of its establishments. Delaware North’s
Cyber Monday Sales Up 26%
According to Deloitte & Touche USA, more people shopped online the Friday after Thanksgiving than the Monday after. But according to comScore Networks, Cyber Monday was
10 Ideas for Converting Holiday Shoppers
Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.
Redcats Launches One-Stop Plus-Size Website
Redcats USA on Oct. 23 launched a Website that it’s billing as “the world’s first plus-size fashion mall.”