How Steve Jobs Changed the Catalog and Ecommerce Industries
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it
Catalog
Postal’s progress
When I first heard the U.S. Postal Service was launching a summer program offering mailers a discount for using QR codes, I was more than a little skeptical
QUARTERLY PAPER UPDATE: Prices flat for now
After a few quarters of rising paper prices, catalogers may be getting a break. Provided overall mill capacity stays the same, several experts expect that paper prices will remain flat for the rest of this year
Catalog Critique: A Look Through Delphi’s Glass
Our creative experts, Sarah Fletcher, president/creative director of Catalog Design Studios, and Neal Schuler, principal of Schuler Creative Consulting, reviewed Delphi’s 64-page spring 2011 edition
How to Create a Blended Acquisition Strategy
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values
Video: Merchandising Your Catalog for Holiday 2011
Sarah Fletcher, president of Catalog Design Studios, talks with Multichannel Merchant senior writer Tim Parry about tips to increase holiday sales in 2011. Look at your catalog like you’ve never seen it before, take the Top 10 items, and make sure you are actively selling them.
Brand, Loyal Customer Base Keep Country Curtains Relevant
Country Curtains was
Charleston Gardens Testing Slim-Jim Catalogs
Charleston Gardens mailed its first slim-jim sale catalog during the U.S. Postal Service
Six tactics to build brand authority
Authority sells. When consumers need or want to shop within a category, they go first to the brand they trust as the primary source of expert information
What Happens When Copywriters Make Misguided Assumptions
Another trend is emerging in catalog copy, and leaking over to email and both envelope copy and the opening of direct response sales letters: Assumption