Food: Schwan’s

| MCM staff

GOLD: Catalog Channel Schwan’s Home Service Catalog, Holiday 2010 Dine In. Chill Out is the tagline of the Schwan’s Quality Food Home Delivery catalog.

PRC Approves Summer QR Code Promo

| Jim Tierney

The QR code promotion that the U.S. Postal Service proposed last month has been given the green light by the Postal Regulatory Commission. The program offers a discount to catalogers who use

The New Role of the Catalog

| Jim Tierney

Engaging customers and building lasting relationships are the keys to catalog success, according to Lois Brayfield, president of the consultancy J. Schmid & Associates.