Catalog

AT THE NEMOA FALL CONFERENCE LAST MONTH, one of the sessions described five ways that marketers fail their companies. Two really resonated with me: that

The world of direct response recognizes four Great Laws. The Laws apply to copy for all the media we use and misuse direct mail, email and social media,

Paper prices continue to climb: Coated stock has gone up three times this year so far. Coated groundwood saw an increase of $1.50 per hundredweight (cwt)

With its serious selection of classroom activities, school prizes and rewards, arts and crafts supplies and much more, SmileMakers sets out to make education

The Potpourri Group stable of catalogs is a little bigger: The multititle mailer in late August acquired the Country Store catalog from Reader

BrylaneHome, a home and lifestyles brand in the portfolio of Redcats

With less than two weeks before the Postal Regulatory Commission decides on the U.S. Postal Service

The Exigent Rate Case the U.S. Postal Service Filed July 6 with the Postal Regulatory Commission has stirred up quite the controversy. An upstart group