Don’t cannibalize your own response
Which of these headings for a $39.95 lighted, fogless mirror is more likely to generate a response? Inside the cover of the company’s printed catalog:
Catalog
Movers and Shakers
Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),
Stellar sellers buck the recession
Is anybody doing well right now? That’s usually the first thing industry folks ask me these days. And it’s always a tough one to answer. When you’re constantly
USPS takes on returns
Shippers that overlook returns are missing out on a significant opportunity to reduce costs. Returns are especially costly for catalog and Web merchants,
Dust off the creative basics
ALLERGYBUYERSCLUB.COM Spring is finally here, and for many people that means allergies are in full bloom. That’s bad news for the sufferers, good news
Draper’s & Damon’s sends calls home
After Four Years in the Philippines, Draper’s & Damon’s has brought its call center back to the U.S. The women’s apparel merchant had been using a third-party
Tea shopping with no sympathy
Everybody wants to provide good customer service, but sometimes overattentive and know-it-all salespeople can be annoying. Blogger Michael DiMarco (aka
Catalog Sold to Mystery Buyer
Wine Merchant Geerlings & Wade has Sold its Catalog to an undisclosed buyer. The new owner will continue to operate the Geerlings & Wade brand as a direct
What Recession?
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
Jackson & Perkins has Correction Covered
We were Captivated By the Cover Photo on Jackson Perkins’ Spring Rose Catalog. But we were not quite so taken with the ugly correction box to the lower