Popular Club Sold
General Merchandise Direct Seller/cataloger Popular Club has been acquired by an unnamed New York-based hedge fund that also owns and operates gadgets
Catalog
Coping with tough times
Times are tough. They’re especially tough for print catalogs. They carry a cross Web catalogs don’t. And an alarming number of dispassionate observers
Managing your brand’s color
Maintaining your brand identity and color assets across a variety of media such as catalogs, point-of-purchase, direct mail, Websites and more is no easy
Transcat Aquires Weston
Transcat, a Marketer of Grade Test, Measurement and Calibration Instruments and Services, has acquired competitor Westcon in a cash-stock transaction
Same sad song for paper prices
So much for a reprieve in paper prices. It looks as though 2008 will end much like it began: The fourth quarter marks the sixth straight price rise for
New Move Update Requirements to Take Effect Soon
Get Ready to Update Your Files More Often: As of Nov. 23 the minimum frequency for Move Update processing will be 95 days instead of 185 days. So the
10 Ways Merchants Can Find New Customers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
MCM Testing Article Two
This is MCM testing article two. This is MCM testing article two.
Live From MeritDirect: USPS Wants Quality over Quantity
White Plains, NY–After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association.