Pet buyer universe perks up
There’s no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than
Catalog
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub
Timing is Everything: Schedule Mail Based on Channel Strength
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI
Live From The ACMA Forum: “Do Not Mail” a Hot Potato
Washington–Nobody in the catalog industry wants to see Do-Not-Mail legislation passed.
Divers Direct Drops Print Catalog
Scuba gear merchant Divers Direct is dumping its print catalog.
Sportsman’s Guide Lures Customers With New Site
The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts
Finder Numbers Help Trace Sources
Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders
Quebecor Creates New Marketing Group
Montreal-based printer Quebecor World, which filed for Chapter 11 bankruptcy protection in January, announced on June 16 plans to merge its retail insert, catalog, direct mail, and Sunday magazine printing divisions in the U.S. into a new integrated marketing group.