Slim-jims get squeezed
Letter-size catalogs, aka “slim-jims” have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim
Catalog
Not so many March mailings
The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog
L-Com Launched Hyperlink Technologies Catalog
A year after business-to-business merchant L-Com Connectivity Products bought Hyperlink Technologies, it’s launched a catalog for the wireless connectivity equipment seller.
Otter Swims Across the Pond
Otter, the men
Lillian Vernon Catalog Back in the Mail
Nearly two months after the personalized gifts merchant was acquired by Current USA, the Lillian Vernon catalog is back in the mail.
Add-a-Name Works for Brookstone
If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting
Pros and Cons of Renting Names Through Databases
Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things
Bits and Pieces Sold
Gifts and games cataloger Bits and Pieces
Live from ACCM: Get Your Catalog Covered
Orlando, FL–Just how important is the cover art to the success of a catalog drop? It could very well determine if a customer even opens it.