Drive Web Traffic with Catalogs
Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?
Catalog
No More Bloomingdale’s By Mail
Thirty years after it launched the book to target affluent customers nationwide, Bloomingdale’s is discontinuing its Bloomingdale
Yankee Candle Closes Illuminations Headquarters
Less than two years after Yankee Candle Co. acquired Illuminations in a $22 million cash deal, company officials have closed the Illuminations
Soft Surroundings to Open Two New Stores
Apparel, home d
Bare Necessities Launches Catalog
Online intimate apparel merchant Bare Necessities has launched its first-ever print catalog, with an at-home date of May 14.
Why Overmailers Get No Response
Are you overmailing? Don
Don’t Give Up on Co-registration
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
Word-watching for fun and profit
As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection.
Celebrating our silver year
In some ways it’s hard to believe that this magazine is turning 25 this year. In other ways, it’s difficult to imagine the catalog now the multichannel
A faint fourth quarter
For many of the nine publicly traded business-to-consumer merchants tracked by Multichannel Merchant, 2007 went out with a whimper. Four of the nine companies