Digging in to Michigan Bulb
Ah springtime, when a young man’s thoughts turn to gardening or something like that. And when you think gardening, venerable seed and plant catalogers
Catalog
Do consumers get Catalog Choice et al?
What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies
Mail or Mulch
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
THE AGE OF EXPERIENTIAL
When merchants talk about experiential marketing, they’re usually referring to stores and how to get customers engaged in the products and the brand once
Eastwood gets social
Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
Colorful New Catalog for Candy Warehouse
After 10 years online, Candy Warehouse is taking the plunge into print cataloging.
Clean Up Your Act (Before You Use a Co-op)
Unhappy with the data you
The Rise of the Stochastic Model (What’s That?)
What is a stochastic model and how can it help you keep your customers?
AB&C Group, The Paragon Shut Down
It appears multititle mailer BlueSky Brands did not get the financing it was desperately seeking.
Live From NEMOA: Eastwood Gets Social With Customers
When it comes to social networking, Eastwood may have a head start.