Live From NEMOA: Choice Words for Catalog Choice et al
What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.
Catalog
ForestEthics Takes Aim At Catalog Lists
ForestEthics, the environmental watchdog group known for its creative protest against catalogers, is taking a new tack.
Postal Reform: A Rate Hike Every May
What does postal reform mean to you? Yes, rate hikes should be much more manageable since they are tied to the CPI (Consumer Price Index).
Total Luxury Group Acquires Petals
Apparel holding company Total Luxury Group announced Monday that it had acquired home decor products merchant Petals Decorative Accents for about $20 million.
Want to Rent Lists? See a Broker
Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?
ACMA Joins Forces With PostCom
The American Catalog Mailers Association (ACMA), formed nearly one year ago, has joined the Washington-based Association for Postal Commerce (PostCom). What
Building the List
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
Cut Back on Starbucks, But Don’t Stop Prospecting
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
How to Build Better Zip Models
If the recent postal hikes did nothing else, they prompted mailers to do more analysis. For example, some are testing zip models and gleaning significant insights.
Quebecor World’s outlook
While officials with Quebecor World insist it’s business as usual in the wake of the Jan. 21 Chapter 11 bankruptcy protection filing, some industry experts