Chapter 11 for Sharper Image and Lillian Vernon
Two struggling catalogers have taken a turn for the worse.
Catalog
Hotels at Home Adds Three
Hotels at Home, a publisher of in-room catalogs, in January launched titles and Websites for visitors at Fairmont Hotels, Homewood Suites, and L’Auberge du Lac Casino Resorts.
More Layoffs, Likely Sale for Lillian Vernon
Things have gone from bad to worse for Lillian Vernon.
Flax Bids Farewell to Direct Business
Thanks in large part to last year
Catalogers React to Rate Hike News
Catalog mailers tend to view any postal rate hike with fear and loathing.
Mailers Face a May Postal Hike
The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.
The Next Big Thing: Advanced Analytics
Yes, models can help you predict response to a campaign. But you can also use them to learn more about the customer
DM Layoffs Continue, Hiring Outlook Grim
Executive recruiter Jerry Bernhart expected to see a rash of direct marketing industry layoffs and hiring freezes this quarter.
THE KEY TO Comailing
Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing