Calyx Spins Off Flowers In A Hatbox Title
Calyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox.
Catalog
Dean & DeLuca Uncorks Wine Spin-Off
To go with the gourmet food and gifts it sells, Dean & DeLuca launched its first wine and accessories catalog.
Making Sense of the Coming Parcel Rate Hikes
The 2008 parcel rate increases will, collectively, be the largest in recent memory. Matching United Parcel Service
The Hot New Medium: Postcards
Forget e-mail. Forget the Web. It
Testing for Profit Fatigue
How many times should you mail your buyer file? Here
Lane Bryant catalog in, Regalia title out
You launch some, you lose some. A week after unveiling its long-awaited Lane Bryant catalog, Charming Shoppes on Nov. 8 announced it would close its Regalia
Not a September to remember
Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
Children’s market growing up
From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational
The Layout of the Land
When L.L. Bean began expanding its stores beyond its Freeport, ME-based flagship location, the venerable outdoor gear and apparel cataloger was challenged
BUT WHAT DOES YOUR INTUITION TELL YOU?
We all know that square-inch analysis is nothing to scoff at. The best multichannel marketing companies are successful because they build their catalogs