Reform a reality for next rate hike
It’s official: Future postal rate increases will follow the provisions of the postal reform bill passed a year ago. That means rate hikes will be tied
Catalog
New tricks for Old Pueblo
AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users
FIRE UP your creative team
It happens to every creative department. Between tight schedules, last-minute revisions and rush projects, the creative staff falls into a rut. Designers
The elusive impulse factor
Since the declining days of the Sears & Roebuck and Montgomery Ward big books or maybe earlier than that catalogs have been in a competitive battlefield.
All Aboard Toys Launches Print Catalog
Online retailer All Aboard Toys is getting on the catalog train with the launch of its first print book.
15 Tips to Combat Parcel Rate Increases
All the parcel carriers will complete their 2008 pricing announcements in the next few weeks. Given the size of the increases announced so far, multichannel companies need to look at all options open to them and develop short and long-term strategies to reduce the impact.
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
Kurtz to be Honored by HVDMA
Brian Kurtz, Boardroom
Alternatives to the List Rental Market
Brokers have learned to live with co-op databases, and a few list firms have started their own. But some merchants are going straight to Abacus or NextAction.
The Hidden Gold: Ship-tos and Giftees
Want to tap into some overlooked names? Try the ship-tos and giftees on your house file. They will respond better than requestors and on a par with your older buyers.
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