Sierra Trading, Bergdorf Goodman head home
The real estate slowdown hasn’t deterred mailers from tapping in to the home goods market. Two merchants at the low and high end of the spectrum
Catalog
Print, Production, & Paper
Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & Paper finds that catalogers have further embraced digital workflows, digital photography, and digital proofing.
Slim-jim size suits popcorn mailer
For Dale and Thomas Popcorn, it’s no longer hip to be square. Or rather, after the whopping postal rate increase this past May, it’s no longer affordable to be square. The popcorn mailer has cuts its costs significantly by changing its trim size to a slim-jim.
More postal pain?
The U.S. Postal Service wants to raise rates again, and nobody knows how the agency will go about the increase. Some fear the USPS may try to go for one last big hike under the old rules.
Kick it up a notch
From its name, you may think Revgear.com specializes in accessories for sportscars, but the cataloger actually sells products for boxing, kickboxing,
ACMA to USPS: Be Very Concerned About Catalog Circ Cuts
ACMA Executive Director Hamilton Davison testified before the House Subcommittee on Federal Workforce, Postal Service, and the District of Columbia on Oct. 30 during a hearing titled, “Will Increased Postal Rates put Mailers Out of Business?”
Should You Suppress Chronic Non-Responders?
Who wouldn
Suppress Wildfire Areas With Caution
The wildfires have slowed down in Southern California, but do you want to mail catalogs there? One list firm tells us no, while another says it’s up to the mailer to decide.
Country Walkers Covering More Ground
If you’re feeling the need to take a hike, Country Walkers has added to its already hefty list of trips. In its 2008 catalog mailed Sept. 4, the marketer of walking vacations introduced 13 new itineraries spanning four continents.
Fancy Flours Makes Foray into Catalogs
Looking to see its sales rise, cake and cookie decorating supplies Web merchant Fancy Flours has launched a print catalog. The book mailed to 50,000 customers and prospects over two drops, says Fancy Flours president/founder Nancy Quist. She plans to distribute two catalogs a year, one in the fall and one in the spring.