To prepare for peak season, Lenser recommends that highly seasonal businesses maximize the number of contacts to the house file, mailing separately versioned catalogs every four weeks and perhaps even every three weeks. But one of its clients, a multichannel school supply retailer, bucked the trend during back-to-school 2006.
Need to get your bearings? The Timken Co. has launched a 185-page catalog focused on spherical roller bearings and accessories.
Apparel and accessories merchant Fair Indigo is further promoting its socially conscious message this fall with the introduction of two product lines.
Response rates have fallen in many areas as technology has made it easier to blast out more campaigns with little regard for long-term effects. But database marketing technology is finally catching up to the real-world need to manage customer relationships over time. One of the latest advances for marketers is the use of finite state machines.
While the 14 transactions that took place during the second quarter was an improvement over the seven deals for the first quarter of 2007, that’s down from the period last year. For he second quarter of 2006, 19 industry deals were recorded.
A Multichannel Merchant staffer found a pair of men’s shorts she wanted to buy as a gift in the Vermont Country Store catalog. But when she called to
It sounds like something out of Alice in Wonderland. Merchants, so desperate for relief on the postal front, now have to stop mailing some good customers
June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it’s a sign of tighter mailings as a result of the May postal increase, but the service of Direct Media had just 234 catalogs in its mailbox, down from 265 in June 2006, and from 281 in June 2005.
Sending greeting cards, writing letters, and mailing invitations to various fiestas is
Each year, scanning through the winning catalogs representing the best of the best at the annual Multichannel Merchant Awards, we look for a thread make