It takes a village
When Tracy Amiral realized that the new postal rates would increase her fall mailing costs 38%, her first reaction was to whine. Amiral, general manager
Catalog
A bumper crop of food catalog buyers
A hot trend in the food catalog category is offering prepared gourmet meals. But catalogers that sell traditional food gift items ranging from fruits and
Tips for Testing Magazine Lists
Looking to test magazine subscriber lists? Jim Coogan of Catalog Marketing Economics has a tip: if you test the direct mail sold and direct-to-publisher selects, better results will come.
Exploring and Exploiting the Value of a Catalog Re-mail
Alexandra Singer of Lenser says even the smallest mailers should seriously consider the benefits of an additional drop. For most catalogers, recency is a huge predictor of propensity to buy.
Sporting Life Launching Website
To extend the Sporting Life brand beyond geographic limitations, the Toronto-based retailer of sporting goods, athletic wear, footwear, and fashion will this fall open an e-commerce site.
AeroGrow Sprouts a Catalog
Kitchen gardening systems marketer AeroGrow International has launched its first catalog. The 16-page book sells AeroGrow
Roaman’s ‘R’ Accessories
Plus-size women
Shop Yellow to Drop Co-op Catalog
Matt Jackson is betting that you have a copy of the Yellow Pages sitting next to your home phone
Ballard Designs Opens First Store
To celebrate its silver anniversary, Ballard Designs is headed to the mall.
10 Common Mistakes That Hurt Lists
Speaking earlier this month at MeritDirect’s business mailer’s co-op, Singleton listed the following 10 common mistakes that potentially lead to ineffective promotions: