Libey: Maintain Normal to Increased Circulation Strategy
Futurist Don Libey sees signs of an economic slowdown in the second half, but he advises catalogers to maintain circulation habits.
Catalog
ABC Office Launches Catalog
After 27 years of selling its high-end office supplies through a showroom in Utah and 11 years on the Web, ABC Office has finally entered the world of catalogs.
Vacant Selects Could Produce Customers
A “vacant” address does not always mean no one is doing business there. Many factors come into play with the U.S. Postal Service’s vacant designation, so mailing to addresses on that list can be beneficial in business-to-business mailings.
Try a Zip Model to Increase Performance
Every single direct marketer should be testing a zip model, either for selection or suppression, to increase performance of their prospecting. Research done by Lenser showed that the 80/20 rule can run as high as 80/30 with the right zip model.
Libey: Prospect or Die
Let’s face it
The Joys of a Separate Prospecting Catalog
You should have a different prospect catalog that is different from the one you send to your customers
Live From The MeritDirect Co-op: Niche Happens
White Plains, NY
Live From The MeritDirect Co-op: The Jailhouse Rocks
White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.
Hickory Farms Sold
Private equity firm Sun Capital Partners yesterday acquired food gifts catalog Hickory Farms.
Model Online Prospects Before Sending Catalog
How many of your Internet leads have turned into duds? Direct seller Endless Pools had this problem before its marketing team began modeling every requestor before making a decision to mail.