Brave New Catalogers: Cross Catalog–the Write Stuff
Anybody with a penchant for fine pens knows A.T. Cross. What some writing enthusiasts may not know is that the 161-year-old brand has a catalog. The Lincoln,
Catalog
The Skinny on Slim-jims
A steep postal rate hike in 1991 sent catalogers scurrying for cost-cutting options. I called my production guy in, recalls Steve Tamke, who at the time
SkyMall Hits the Ground with New Edition
After 17 years of flying the friendly skies, SkyMall is hitting the road. The co-op cataloger, whose print book is distributed via airplane seat pockets,
World-wide Peruvian Connection
Rich Lloyd, president of women’s apparel cataloger Peruvian Connection, says last year’s relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company’s catalog.
Catalog Tracker: February Chill Hits Catalog Volume
Just as it had in January, year-over-year catalog volume declined in February, judging by Direct Media’s Catalog Tracker.
Intelligent Design
Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge. While most merchandising and marketing professionals live and die by the
List and Data Strategies: Using Co-ops to Optimize Rented Lists
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
Catalog Critique: A Mailer of Biblical Proportions
Creating the perfect catalog is the Holy Grail for mail order marketers. Even a merchant of scholarly books on Near East and biblical studies may need
Brave New Catalogers: Hangers Come Out of the Closet
You might not think that the humble clothes hanger would make for a successful catalog/Web business. But former stockbroker Devon Rifkin does. He founded
PRC Denies Rate Implementation Delay, Grants CCM Late Notice of Intervention
The Postal Regulatory Commission (PRC) on Friday denied a request from the Coalition of Catalog Mailers (CCM) to delay implementation of the new rates for Standard Mail flats as new testimony was received.