In its Best Practices White Paper on Address Hygiene, East Greenbush, NY-based database marketer I-Centrix identifies one key difference between these products: the amount of move history contained in the file. The NCOALink 0-48 month process provides 48 months of move data and assigns nixie return codes to records that are almost, but not quite, NCOA hits.
As the May 14 postal rate increase draws closer, it is essential for companies to understand the complexities of those changes. That means mailers need to get in the habit of keeping their databases extra clean, says Arnie Cohen, senior manager of product logistics for Carlsbad, CA-based marketer/mail house Modern Postcard.
Epicenter Collection, a concept that offers retail mall space to traditional catalogers, last year experienced a failure to launch.
With the impact of user-generated content such as blogs and YouTube at consumers’ fingertips, the future of direct mail is still The Direct Marketing Association’s biggest concern.
Steve Schlecht, founder/CEO of Belleville, WI-based woodworking tools cataloger Duluth Trading Co., wants you to come along on a trip around the world with the company
An eight-member investor group bought food gifts cataloger Wisconsin Cheeseman on April 18.
Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, and messaging by combining value, life cycle, and demographic data to identify the unique segments within their customer base. Once identified, marketers can then develop differentiated and relevant customer treatment strategies.
Best Buy and Microsoft teamed up in February to launch a catalog featuring the latter
First-quarter net sales at apparel and home decor cataloger Blair Corp. sank nearly 26%, to $76.1 million
With the proper offer, using National Change of Address (NCOA) to optimize your housefile can be a very powerful tool.