Brookstone Merges Catalogs
In advance of the pending postal rate increase, Merrimack, NH-based gifts and gadgets cataloger/retailer Brookstone has merged its Hard-to-Find Tools and Brookstone catalogs into one book
Catalog
Postal Governor Vote on Rate Case Expected Next Week
The U.S. Postal Service Board of Governors (BOG) won’t vote this week on the
Postal Regulatory Commission’s recommendations regarding the pending rate
case,
Can Joining a Co-op Database Actually Hurt Response and Loyalty?
We recently set out to quantify the impact on one of our client
Four Ways to Grow Your E-mail List: Get Offline Customers to Go Online
How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign or whatever you do to attract business).
Postal Rate Crisis: What You Need to Do
Industry associations are urging their members to fax the U.S. Postal Service
Home Depot Direct No Longer Separate Division
Home Depot has reorganized several units, leading to layoffs and the consumer direct division being absorbed into the merchandising group
USPS Rate Case: Time for Last-Ditch Appeals
As you no doubt know from MULTICHANNEL MERCHANT’s ongoing coverage and Webinars, the pending postal rate case is expected to be approved
Market Snapshot: Office-Supplies Buyers? We Got That
Office-supplies catalogs don’t mail just to offices anymore. With the growth of home businesses, merchants of office furniture, toner, software, paper,
Catalog Critique: Medical Mailer Gets First Aid
A business-to-consumer marketer, Express Medical Supply sells urology and ostomy supplies, as well as more general home healthcare merchandise. The Fenton,
Catalog Tracker: Last-Minute Surge in Volume
Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 no small task, given that the service of Greenwich, CT-based